SHE'S NOT A SYMBOL. SHE'S A DEFENSIVE MIDFIELDER.
Nike × Chivas · SU26 Kit Launch
Nike N7 has backed Indigenous athletes since 2009, and its campaigns tend to look the same: the athlete, the land, the reservation behind her. Summer 2026 landed with the World Cup coming to North America and a collection built from Southwest textile design for the sport of soccer. The brief asked for a product campaign. The real question was where to point the camera.
No land, no costume, no drone
Shoot the land and you make the same argument every time: Indigenous identity lives back there, in the past. Madison Hammond is the first Native American to play in the NWSL. I moved the campaign onto her club's pitch.
Seven Generations
Football Club
The collection carries a crest, not a logo. Once product behaves like a club, everything follows: mesh jersey, GENERATIONS N7 across the back where a player's name belongs. Rule on set: if the graphics aren't legible, the frame isn't finished.
One day, one stadium
Awarded September 19. Cameras rolling October 12. Two athletes, one stadium, a season of assets out of a single day. Thalía Gochez shot it. Madison in the collection, TJ Kahoalii opposite her, playing rather than posing.
One frame, three lockups
Nike, Nike retail and Hibbett needed the same photography to carry different weight. Four lockup families across post and story. The one that matters is the accolade card: name, nations and club, all set at the same size.
